Restaurant Economics
Direct ordering for restaurants
Get your regulars ordering from you, not the delivery app
Table Foundry turns your existing customer list into repeat orders. We send WhatsApp offers to the people who already eat with you, and they order on your own page. You pay no commission, and the money goes straight to your bank.
- No commission to be paid
- Payments go to your own account
- Works with Petpooja
Delivery apps own your customers. You pay them to keep it that way.
Commission and fees on delivery apps often add up to 25 to 40% of every order. And you never get the customer’s phone number, so you can’t invite them back yourself. The people who love your food end up belonging to the app.
01
Your customers, back in your hands
We collect your customer records from Petpooja, your billing software, registers and past chats. We clean them up into one list that belongs to you.
What you getOne clean customer list that belongs to you
02
Orders on your own page, money in your own account
Customers tap the message and order on your restaurant’s own page. They pay you directly. No commission to be paid, and Table Foundry never touches the money.
Where the money goesStraight into your own account, never through us
03
The right message to the right person
We sort your customers by how often and how recently they order: regulars, first-timers, people drifting away and people who’ve stopped. Each month we send you a plan of WhatsApp offers for each group. Nothing goes out until you approve it.
- Regulars
- First-timers
- Drifting away
- Stopped ordering
3x+
repeat orders from customers you bring back
No commission
to be paid on any direct order
100%
of each payment goes to your account
Every Monday
a report on direct orders and commission saved
Results vary by restaurant.
Your customers pay you.
Not us.
Every payment on your ordering page goes directly into your own Razorpay account and settles to your bank. Table Foundry is the software provider. We don’t collect, hold or settle your customers’ money, and we take no commission or per-order fee. Your payment gateway charges its normal fee, the same as any online payment you take today.
- Every payment goes directly into your own Razorpay account and settles to your bank
- Table Foundry never collects, holds or settles your customers’ money
- No commission and no per-order fee. Your gateway charges its normal fee
No commission. No per-order fee.
You pay a fixed subscription. That’s all Table Foundry earns.
Where each payment goes
100%To your account
- Your Razorpay account
- Your bank
- Commission: none
- Held by us: nothing
Everything you need to sell direct
Tap through the modules below to see what each one does.
Your own ordering page
A mobile page with your name, menu and prices at order.tablefoundry.co.in/your-restaurant. No app to download. Anyone can browse the menu. Customers log in with a one-time code only when they check out.
Table and packaging QR codes
Put them on tables and inside delivery-app parcels. Every scan becomes an order on your own page and a customer you can reach again.
Customer groups and monthly campaigns
We sort your customers into groups and write the WhatsApp offers for each one. Automatic nudges go out when someone hasn’t ordered in 30 or 60 days, after their fifth order, and so on, using messages you’ve approved.
Kitchen routing
Accepted orders go straight into Petpooja, or onto the Table Foundry kitchen screen if you don’t use a POS.
Delivery booking
Riders are booked on your own uEngage (Flash) delivery account when you accept an order. Or use your own delivery staff.
Weekly report
Every Monday: direct orders against app orders, commission you avoided, average bill, and which customers came back.
Your own ordering page
A mobile page with your name, menu and prices at order.tablefoundry.co.in/your-restaurant. No app to download. Anyone can browse the menu. Customers log in with a one-time code only when they check out.
Table & Packaging QR
02
Groups & Campaigns
03
Kitchen Routing
04
Delivery Booking
05
Weekly Report
06
WhatsApp offers,
on your terms
We write the monthly plan of WhatsApp offers for each customer group. You approve it, and you pay message charges directly to Meta’s authorised provider.
Monthly Campaign Plan
Monthlyplan for you to approve
Nothing goes out until you approve it. Customers are grouped as regulars, first-timers, drifting away and stopped ordering.
Live in about a week.
No new hardware.
Table Foundry connects to your existing setup without changing how your kitchen prepares or fulfils orders.
01
Setup
We set you up.
Send us your menu, customer data and documents. We build your ordering page, connect your kitchen and get your WhatsApp messages approved. It usually takes 7 to 10 working days.
WhatsApp messages approved Ordering page and QR codes
02
Monthly Plan
You approve the plan.
Each month you get a short plan on WhatsApp: who we’ll message, what offer, and when. Say yes, change it, or say no.
Nothing goes outuntil you approve it
03
Orders
Orders come in.
Customers order on your page and pay you. Orders go to Petpooja or our kitchen screen. If you use delivery, a rider is booked automatically.
Paid to your account, sent to your kitchen
No new hardware.
No retraining.
Table Foundry connects to Petpooja, WhatsApp, Razorpay and uEngage. If you don’t use a POS, our kitchen screen runs on any phone or tablet.
WhatsApp
Table QR
Parcel QRPackaging QR
Order pageYour order page
Table Foundry
Petpooja
KitchenKitchen screen
Razorpay
uEngage
One subscription. No cut of your orders.
Launch offer: longer plans cost less per month. Prices are for the software and exclude GST. WhatsApp message charges are extra and are paid directly to Meta’s authorised WhatsApp partner.
Launch
Try direct ordering and see your first repeat orders
- 3 months, paid in advance
- You save ₹1,000 (20%)
- Works out to ₹1,333 a month
- No commission, no per-order fee
Grow
Build a regular stream of direct orders
- 6 months, paid in advance
- You save ₹2,000 (22%)
- Works out to ₹1,167 a month
- No commission, no per-order fee
Best value
Own
Make direct ordering your main channel
- 12 months, paid in advance
- You save ₹5,000 (33%)
- Works out to ₹833 a month
- No commission, no per-order fee
Common questions
Straight answers on commission, payments, WhatsApp charges and setup.
Want to see how many customers you already have and what a month of direct orders could look like? Book a 30-minute demo.
Book a demoNo. There’s no commission and no per-order fee. You pay a fixed subscription. That’s all Table Foundry earns.
Stop renting your customers
Book a 30-minute demo. We’ll show you how many customers you already have and what a month of direct orders could look like.